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Day: April 8, 2019

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April 8, 20190327

United Healthcare Deepens Focus on Digital Health

United Healthcare, the largest health insurer in the U.S., says the need to reduce healthcare costs and improve efficiencies has driven the company in

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April 8, 20190297

Successful Prescription Drug Discount Program Expands to Benefit More Consumers at Point-of-sale

Builds on last year’s move to directly deliver pharmacy discounts to United Healthcare’s fully insured members at the point-of-sale; consumers alre

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April 8, 20190712

Forget thinking about ‘the patient.’ Pharma’s shifting to consumer-centric marketing instead

Pharma and healthcare aren't just thinking about patients anymore. They're thinking about customers. It's a shift similar to what happened in th

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April 8, 20190592

Game on: Cardio app lets physicians tackle tough cases and pharma marketers reach engaged doctors

Cardiology gamers? That’s what Level Ex is counting on with its new Cardio Ex app, where doctors can perform procedures in a range of difficult patien

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April 8, 20190660

Pharma’s mammoth immunology market? It’s only getting bigger: analysts

Think the success of several megablockbusters such as AbbVie’s Humira means the anti-inflammation market is fully saturated? Think again. The autoimm

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