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April 15, 20190448

Walgreens Unveils Digital Marketing Platform

In an effort to connect its mobile and online visitors to its health care services and to providers, Walgreens launched Find Care Now, a digital pl

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April 8, 20190620

Forget thinking about ‘the patient.’ Pharma’s shifting to consumer-centric marketing instead

Pharma and healthcare aren't just thinking about patients anymore. They're thinking about customers. It's a shift similar to what happened in th

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April 8, 20190505

Game on: Cardio app lets physicians tackle tough cases and pharma marketers reach engaged doctors

Cardiology gamers? That’s what Level Ex is counting on with its new Cardio Ex app, where doctors can perform procedures in a range of difficult patien

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April 8, 20190561

Pharma’s mammoth immunology market? It’s only getting bigger: analysts

Think the success of several megablockbusters such as AbbVie’s Humira means the anti-inflammation market is fully saturated? Think again. The autoimm

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April 6, 20190514

Did Novartis hand out kickbacks or host educational dinners? A jury may decide

Kickbacks, $10,000 dinners and Hooters. Details that sound pulled from an episode of "Billions" are key accusations in a federal lawsuit against Swiss

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April 6, 20190244

Just in time for summer, Allergan brings back Real Housewife to promote fat-freezing treatment

Allergan is coordinating its denials—in this case, two “Denial” ad campaigns for its CoolSculpting body contouring system. Its latest, “Bikini De

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