WAVES OF CHANGE FOR ONLINE COMMUNITIES Market research has a proud history of surviving, riding, and sometimes thriving, in response to the macro en
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In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, whil
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Walmart's (WMT) success is the stuff of legend.But there is no mystique at the core of its mammoth success. WalMart 's ability to provide customer
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Walmart Stores Inc. (WMT) will likely get a new take on advertising starting in 2018 as it makes a bigger commitment to online advertising and mak
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United Healthcare, the largest health insurer in the U.S., says the need to reduce healthcare costs and improve efficiencies has driven the company in
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Builds on last year’s move to directly deliver pharmacy discounts to United Healthcare’s fully insured members at the point-of-sale; consumers alre
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Pharma and healthcare aren't just thinking about patients anymore. They're thinking about customers. It's a shift similar to what happened in th
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Cardiology gamers? That’s what Level Ex is counting on with its new Cardio Ex app, where doctors can perform procedures in a range of difficult patien
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Think the success of several megablockbusters such as AbbVie’s Humira means the anti-inflammation market is fully saturated? Think again. The autoimm
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Allergan is coordinating its denials—in this case, two “Denial” ad campaigns for its CoolSculpting body contouring system. Its latest, “Bikini De
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