Go-to-market Strategy

Customers, not markets, buy your products, so your go-to-market strategy demands a deep understanding of your customers’ needs and behaviors. Einblick B2B Commercial Excellence helps you sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

Why Einblick

• We offer pragmatic go-to-market recommendations that are rooted in a deep understanding of your customers.
• You gain access, via our B2B Commercial Excellence X-Ray, to Einblick’s unrivaled proprietary database of commercial best practices.
• We bring deep functional expertise in areas such as sales, marketing, pricing and product management.
• We mobilize your frontline salesforce and embed the tools, processes and systems changes to ensure that results stick.

What We Offer

• Einblick Sales Rep Catalyst: Identify the behaviors that produce superior sales performance at your company, and inspire their adoption among your sales reps.
• Einblick Sales Team Mobilizer: Build a detailed analysis of a market opportunity—and then mobilize your sales teams to attack it.
• Einblick Sales Compensation Booster: Diagnose compensation-related issues, and design a world-class sales compensation plan.
• Einblick B2B Commercial Excellence X-Ray: Assess which best practices matter most to your go-to-market strategy, using our proprietary database to benchmark your company against hundreds of others.
• Product Management / Einblick Offering Management: Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
• Elements of Value: Use a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.
• Einblick Commercial Operating Model: Ensure that you reach your B2B customers with the right omnichannel strategy—and deploy all your selling resources with the right accountability and organization to deliver a winning customer experience.
• Einblick Commercial Accelerator: Arm your sales force with operational tools tuned to your market so you can aggressively increase profitability and growth—and sustain the results.
• Einblick Pricing: Set and get the right price, every time.

Results You Can Expect

Value creation

Generate 7%-20% EBITDA growth from projects involving one aspect of B2B Commercial Excellence (e.g., sales incentives, sales rep behaviors).

Digital Customer Experience Transformation

Einblick Simple & Digital helps you transform your customer experiences and deliver them at radically lower cost. It starts by simplifying your core business and digitizing it where it matters. The result: digitally infused experiences that are easier and less expensive to sell and support.

Why Einblick

• Einblick is in developing deep customer insights powered by advanced analytics.
• We offer industry-specific Simple & Digital solutions.
• Our world-class approach delights customers and reduces costs.
• We draw on our omnichannel expertise to help you deliver a seamless customer experience across channels.
• Results Delivery, our proprietary change management approach, ensures results stick.

Results You Can Expect

• Advocacy: Develop happier, more engaged customers and employees with higher Net Promoter Score.
• Go digital: Create simple, compelling, and digital-first products and customer experiences.
• Simplification: Achieve simplification and lower costs.
• Agility: Establish Agile ways of working